The amazing and authoritative story of e-retail: its origins, evolution and astonishing ascendance. Meet the pioneers and businesses that explored the possibilities of the emerging virtual world, review the technology innovations that paved the way, and journey the rocky road to domination for the online shopping industry. As the founder of the UK's industry association for e-commerce (IMRG), author James Roper was there from its inception... 'An important and well-timed book about how the humdrum business of shopping was reinvented online. James Roper is a persuasive advocate for the role of collaboration in innovation, who was instrumental in jumpstarting the e- retail industry by methodically tackling every obstacle that blocked its early progress... In this book, Roper offers a fascinating glimpse at how a motley assemblage of inventions evolved, often in surprising ways, into today's staggeringly powerful e-retail industry. Stuffed with eye-opening facts and statistics The Rise of e-Commerce is an essential read for anyone who is interested in the evolution of modern retailing.' Nick Robertson, Co-founder and Ex-CEO, ASOS.
| ISBN: | 9781399063326 |
| Publication date: | 24th July 2023 |
| Author: | James Roper |
| Publisher: | Pen & Sword History |
| Format: | Hardback |
| Pagination: | 304 pages |
| Genres: |
Retail and wholesale industries History |
The amazing and authoritative story of e-retail: its origins, evolution and astonishing ascendance. Meet the pioneers and businesses that explored the possibilities of the emerging virtual world, review the technology innovations that paved the way, and journey the rocky road to domination for the online shopping industry. As the founder of the UK's industry association for e-commerce (IMRG), author James Roper was there from its inception... 'An important and well-timed book about how the humdrum business of shopping was reinvented online. James Roper is a persuasive advocate for the role of collaboration in innovation, who was instrumental in jumpstarting the e- retail industry by methodically tackling every obstacle that blocked its early progress... In this book, Roper offers a fascinating glimpse at how a motley assemblage of inventions evolved, often in surprising ways, into today's staggeringly powerful e-retail industry. Stuffed with eye-opening facts and statistics The Rise of e-Commerce is an essential read for anyone who is interested in the evolution of modern retailing.' Nick Robertson, Co-founder and Ex-CEO, ASOS.
The Rise of E-Commerce features in the following genres: Retail and wholesale industries, History
The Rise of E-Commerce is available in Hardback
The Rise of E-Commerce was written by James Roper and published by Pen & Sword History
The Rise of E-Commerce has 304 pages
£25.20