The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
| ISBN: | 9781349140701 |
| Publication date: | 1st February 1998 |
| Author: | Morley, Michael |
| Publisher: | Palgrave Macmillan UK |
| Format: | Ebook |
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice.
Paperback, Ebook. £44.99. Digital. Available Immediately. Country restrictions apply..
How to Manage Your Global Reputation was written by Morley, Michael and published by Palgrave Macmillan UK
£44.99. Digital. Available Immediately. Country restrictions apply..