Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
| ISBN: | 9781292480701 |
| Publication date: | 16th April 2025 |
| Author: | Oliver Gassmann, Karolin Frankenberger, Michaela Choudury |
| Publisher: | FT Publishing an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 464 pages |
| Series: | Financial Times Series |
| Genres: |
Business studies: general Business strategy Business applications Language teaching and learning Business and Management |