Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.
It includes analysis techniques within the following categories:
Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:
This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.
| ISBN: | 9781292017433 |
| Publication date: | 10th February 2016 |
| Author: | Bernard Marr |
| Publisher: | FT Publishing an imprint of Pearson Education |
| Format: | Paperback |
| Pagination: | 280 pages |
| Genres: |
Econometrics and economic statistics Business studies: general Business strategy Management and management techniques Business and Management |
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics - cashflow, profitability, sales forecasts Market analytics - market size, market trends, marketing channels Customer analytics - customer lifetime values, social media, customer needs Employee analytics - capacity, performance, leadership Operational analytics - supply chains, competencies, environmental impact Bare business analytics - sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it?
Key Business Analytics features in the following genres: Econometrics and economic statistics, Business studies: general, Business strategy, Management and management techniques, Business and Management
Paperback, Ebook. £30.59, down from the £33.99 cover price. Not Available.
Key Business Analytics was written by Bernard Marr and published by FT Publishing an imprint of Pearson Education
Key Business Analytics has 280 pages
£30.59, reduced from £33.99. Not Available.