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Key Business Analytics: The 60+ tools every manager needs to turn data into insights

by Bernard Marr

Key Business Analytics: The 60+ tools every manager needs to turn data into insights Synopsis

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics - cashflow, profitability, sales forecasts Market analytics - market size, market trends, marketing channels Customer analytics - customer lifetime values, social media, customer needs Employee analytics - capacity, performance, leadership Operational analytics - supply chains, competencies, environmental impact Bare business analytics - sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

Book Information

ISBN: 9781292017433
Publication date: 3rd February 2016
Author: Bernard Marr
Publisher: FT Publishing International an imprint of Pearson Education Limited
Format: Paperback / softback
Pagination: 272 pages
Categories: Management & management techniques,

About Bernard Marr

Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today's leading business brains.

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