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Key Business Analytics

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About

Key Business Analytics Synopsis

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

It includes analysis techniques within the following categories:

  • Financial analytics - cashflow, profitability, sales forecasts
  • Market analytics - market size, market trends, marketing channels
  • Customer analytics - customer lifetime values, social media, customer needs
  • Employee analytics - capacity, performance, leadership
  • Operational analytics - supply chains, competencies, environmental impact
  • Bare business analytics - sentiments, text, correlations

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

  • What is it?
  • When should I use it?
  • How do I use it?
  • Tips and pitfalls
  • Further reading

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

About This Edition

ISBN: 9781292017433
Publication date:
Author: Bernard Marr
Publisher: FT Publishing an imprint of Pearson Education
Format: Paperback
Pagination: 280 pages
Genres: Econometrics and economic statistics
Business studies: general
Business strategy
Management and management techniques
Business and Management