Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian 'Box' Brown shows us how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights, bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight.
| ISBN: | 9781250261403 |
| Publication date: | 10th August 2023 |
| Author: | Box Brown |
| Publisher: | First Second |
| Format: | Hardback |
| Pagination: | 272 pages |
| Genres: |
General and world history History and Archaeology Social and cultural history Popular culture |
Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda?
The He-Man Effect features in the following genres: General and world history, History and Archaeology, Social and cultural history, Popular culture
Hardback. £20.69, down from the £22.99 cover price. In Stock.
The He-Man Effect was written by Box Brown and published by First Second
The He-Man Effect has 272 pages
£20.69, reduced from £22.99. In Stock.