This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
| ISBN: | 9781138832367 |
| Publication date: | 26th November 2014 |
| Author: | Gordon Foxall |
| Publisher: | Routledge an imprint of Taylor & Francis Ltd |
| Format: | Hardback |
| Pagination: | 206 pages |
| Series: | Routledge Library Editions: Consumer Behaviour |
| Genres: |
Market research Sales and marketing management |
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
Consumer Behaviour (RLE Consumer Behaviour) features in the following genres: Market research, Sales and marketing management
Consumer Behaviour (RLE Consumer Behaviour) is available in Hardback
Consumer Behaviour (RLE Consumer Behaviour) was written by Gordon Foxall and published by Routledge an imprint of Taylor & Francis Ltd
Consumer Behaviour (RLE Consumer Behaviour) has 206 pages
Yes it is part of Routledge Library Editions: Consumer Behaviour series
£131.39