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Utility of Gains and Losses

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Utility of Gains and Losses Synopsis

This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr.

Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory.

About This Edition

ISBN: 9781138003446
Publication date:
Author: R Duncan Luce
Publisher: Psychology Press Ltd an imprint of Taylor & Francis Ltd
Format: Paperback
Pagination: 346 pages
Series: Scientific Psychology Series
Genres: Cognition and cognitive psychology
Psychological methodology

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