The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
| ISBN: | 9781137510440 |
| Publication date: | 27th September 2016 |
| Author: | Iezzi, T.|n/a, N. |
| Publisher: | Palgrave Macmillan US |
| Format: | Ebook |