Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
| ISBN: | 9781137367105 |
| Publication date: | 21st March 2016 |
| Author: | Sinha, D. |
| Publisher: | Palgrave Macmillan UK |
| Format: | Ebook |
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers.
India Reloaded features in the following genres: Business and Management
Ebook, Paperback. £29.99. Digital. Available Immediately. Country restrictions apply..
India Reloaded was written by Sinha, D. and published by Palgrave Macmillan UK
£29.99. Digital. Available Immediately. Country restrictions apply..