Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
| ISBN: | 9781119392200 |
| Publication date: | 9th September 2021 |
| Author: | David A University of California, Berkeley Aaker, Christine Moorman |
| Publisher: | John Wiley & Sons Inc |
| Format: | Paperback |
| Pagination: | 400 pages |
| Genres: |
Sales and marketing management Business strategy |