A set of four e-books on engaging social media, marketing strategies and moreThis is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
ISBN: | 9781118840054 |
Publication date: | 4th March 2014 |
Author: | Korhan, Jeff|Stratten, Scott|Zarrella, Dan|Goodman, Gail F. |
Publisher: | Wiley |
Format: | Ebook |