Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
| ISBN: | 9781118556382 |
| Publication date: | 12th May 2015 |
| Author: | Andy Pike |
| Publisher: | Wiley Blackwell an imprint of Wiley |
| Format: | Hardback |
| Pagination: | 248 pages |
| Series: | RGS-IBG Book Series |
| Genres: |
Geography |
Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places
Origination features in the following genres: Geography
Hardback, Ebook. £54.00, down from the £60.00 cover price. Not Available.
Origination was written by Andy Pike and published by Wiley Blackwell an imprint of Wiley
Origination has 248 pages
Yes it is part of RGS-IBG Book Series series
£54.00, reduced from £60.00. Not Available.