Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this research has focused on (i) understanding what a business model is and its theoretical connection to the concept of strategy, and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone into studying the issues that established firms face in business model innovation - such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.
| ISBN: | 9781108995054 |
| Publication date: | 29th June 2023 |
| Author: | Constantinos Markides |
| Publisher: | Cambridge University Press |
| Format: | Paperback |
| Pagination: | 62 pages |
| Series: | Cambridge Elements. Elements in Business Strategy |
| Genres: |
Disruptive innovation Development studies Economics of industrial organization |
Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this research has focused on (i) understanding what a business model is and its theoretical connection to the concept of strategy, and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone into studying the issues that established firms face in business model innovation - such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.
Business Model Innovation features in the following genres: Disruptive innovation, Development studies, Economics of industrial organization
Business Model Innovation is available in Paperback
Business Model Innovation was written by Constantinos Markides and published by Cambridge University Press
Business Model Innovation has 62 pages
Yes it is part of Cambridge Elements. Elements in Business Strategy series
£16.20