Providing insights into public relations from nonprofits to major corporations, this second edition prepares students for careers as effective strategic communicators.
Full of current examples and lessons learned from real situations, the book covers essential writing types across multiple media channels. Students learn tactical formats - from social media posts and podcasts to speeches and infographics - through real-world examples and practical exercises designed for career success.
This second edition again focuses on the strategic aspect of public relations writing that distinguishes it from journalistic or academic writing, now with a particular focus on the processes, ethics and professional standards of AI in the profession. With this focus, it guides readers to ethical and rewarding technology engagements.
A new feature is end-of-book narratives from successful PR professionals describing their career journeys from new hires to executives.
This text is ideal for undergraduate and postgraduate public relations writing courses, particularly those emphasizing strategy or combining strategy with writing.
Online resources include chapter outlines, a test bank, sample homework, paper and portfolio-building assignments and lecture slides. They can be accessed at www.routledge.com/9781041199786.
| ISBN: | 9781041199793 |
| Publication date: | 28th December 2026 |
| Author: | |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 262 pages |
| Genres: |
Communication studies News media and journalism Media studies Public relations |
Providing insights into public relations from nonprofits to major corporations, this second edition prepares students for careers as effective strategic communicators.Full of current examples and lessons learned from real situations, the book covers essential writing types across multiple media channels. Students learn tactical formats - from social media posts and podcasts to speeches and infographics - through real-world examples and practical exercises designed for career success.
features in the following genres: Communication studies, News media and journalism, Media studies, Public relations
Paperback, Hardback, Book, Board book, Ebook, . £154.79, down from the £171.99 cover price. Not Available.
was written by and published by Routledge an imprint of Taylor & Francis
has 262 pages
£154.79, reduced from £171.99. Not Available.