Environmental scanning is more than reading news sources and writing reports about the activity, and it's more than an exercise undertaken leading up to a strategic-planning session. Done well, environmental scanning--the monitoring, interpreting, and acting on trends and conditions affecting your industry, profession, and association--draws a community into a thoughtful and ongoing discussion about how the environment is changing and what that means for the future. The value, point out the authors of Environmental Scanning for Associationslies in a collaborative sense-making of the conditions in which an organisation operates. Good environmental scanning becomes a basis for strategic action.This book takes into account the organisational nature and unique conditions of associations and lays out a framework that explains the basic elements of a scanning process for associations explains the fundamental concepts that are critical to success when establishing a scanning process provides illustrations and scanning reference tools from associations.Whether you are just beginning an environmental-scanning effort or you want pointers for improving your current activities, this guide is designed to help and complement our Scan-to-Plan Interactive Tool.
| ISBN: | 9780880343473 |
| Publication date: | 30th April 2013 |
| Author: | James Dalton, Alan Balkema |
| Publisher: | Association Management Press |
| Format: | Paperback |
| Pagination: | 104 pages |
| Genres: |
Social groups: clubs and societies |