Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices * Benefits of traditional print mediaVisually compelling and easy to read, this book will challenge you to market your library in new and original ways.
| ISBN: | 9780838997345 |
| Publication date: | 1st January 2010 |
| Author: | Dowd, Nancy|Evangeliste, Mary |
| Publisher: | ALA Editions |
| Format: | Ebook |