This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television, cable, newspapers, magazines, new media, and advertising agencies. Written in a style that is both understandable and applicable, this annual volume is an indispensable resource filled with information on the latest media management theories and practices.
| ISBN: | 9780805817881 |
| Publication date: | 13th July 1997 |
| Author: | Charles Warner |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 197 pages |
| Genres: |
News media and journalism Media studies History |
This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an outlet for a growing number of media scholars and practitioners interested in the ever-changing and ever-more-complex field of media management.
Media Management Review features in the following genres: News media and journalism, Media studies, History
Paperback, Hardback. £38.69, down from the £42.99 cover price. Not Available.
Media Management Review was written by Charles Warner and published by Routledge an imprint of Taylor & Francis
Media Management Review has 197 pages
£38.69, reduced from £42.99. Not Available.