This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
| ISBN: | 9780805800333 |
| Publication date: | 13th May 1991 |
| Author: | Jennings Bryant, Dolf Zillmann |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Hardback |
| Pagination: | 407 pages |
| Series: | Communication |
| Genres: |
Media studies History |
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior.
Responding to the Screen features in the following genres: Media studies, History
Paperback, Hardback. £154.79, down from the £171.99 cover price. Not Available.
Responding to the Screen was written by Jennings Bryant, Dolf Zillmann and published by Routledge an imprint of Taylor & Francis
Responding to the Screen has 407 pages
Yes it is part of Communication series
£154.79, reduced from £171.99. Not Available.