Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.
| ISBN: | 9780803917477 |
| Publication date: | 24th November 1981 |
| Author: | Milton Lodge |
| Publisher: | SAGE Publications Inc |
| Format: | Paperback |
| Pagination: | 88 pages |
| Series: | Quantitative Applications in the Social Sciences |
| Genres: |
Social research and statistics |