Everything you need to know to run a profitable and satisfying public relations business from your homeLearn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional.Look for useful charts and worksheets throughout the book, including:Home Office Location Screening ChecklistThree-Tiered Prospect Pitch ListEstimate Questions and FormBudget and Cash Flow ProjectionsInterviews from the Field
| ISBN: | 9780762789207 |
| Publication date: | 5th June 2012 |
| Author: | Minetor, Randi |
| Publisher: | Globe Pequot |
| Format: | Ebook |
Everything you need to know to run a profitable and satisfying public relations business from your homeLearn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional.Look for useful charts and worksheets throughout the book, including:Home Office Location Screening ChecklistThree-Tiered Prospect Pitch ListEstimate Questions and FormBudget and Cash Flow ProjectionsInterviews from the Field
How to Start a Home-based Public Relations Business is available in Ebook
How to Start a Home-based Public Relations Business was written by Minetor, Randi and published by Globe Pequot
£14.99