Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior.
The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
| ISBN: | 9780762313044 |
| Publication date: | 11th July 2006 |
| Author: | Russell W Belk |
| Publisher: | JAI Press Inc. an imprint of Emerald Publishing Limited |
| Format: | Hardback |
| Pagination: | 286 pages |
| Series: | Research in Consumer Behavior |
| Genres: |
Society and Social Sciences |
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.
Research in Consumer Behavior features in the following genres: Society and Social Sciences
Hardback. Not Available.
Research in Consumer Behavior was written by Russell W Belk and published by JAI Press Inc. an imprint of Emerald Publishing Limited
Research in Consumer Behavior has 286 pages
Yes it is part of Research in Consumer Behavior series