Professional Services Marketing Handbook

Professional Services Marketing Handbook Synopsis

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. Professional Services Marketing Handbook, published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence.Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy, Baker & McKenzie, PwC, Kreston Reeves and White & Case, Professional Services Marketing Handbook explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands.Contributing Authors:Richard Grove, Director of Marketing, Business Development & Communications, Allen & Overy LLPDaniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker & McKenzieClaire Essex, Director of Business Development and Marketing, Asia Pacific, Baker & McKenzieClive Stevens, Executive Chairman, Kreston ReevesLouise Field, Head of Client Service & Insight, Bird & Bird LLPTim Nightingale, Founder, Nisus ConsultingBen Kent, Managing Director, Meridian WestLisa Hart Shepherd, CEO, AcritasNick Masters, Head of Online, PwCAlastair Beddow, Associate Director, Meridian WestDale Bryce, President, Asia-Pacific Professional Services Marketing AssociationGillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOMSusan D'aish, Business Relationship Director, MacRoberts LLPDan O'Day, Vice President, Thomson Reuters EliteMatthew Fuller, Director of Marketing and Business Development EMEA, White & Case LLPAmy Kingdon, Marketing & Communications Director, UK & Europe, AtkinsEleanor Campion, Communications Executive, UK & Europe, AtkinsJessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, GermanyGiles Pugh, Principal, SutherlandsPugh