A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
| ISBN: | 9780714864730 |
| Publication date: | 3rd September 2012 |
| Author: | Michael Johnson |
| Publisher: | Phaidon Press Ltd |
| Format: | Hardback |
| Pagination: | 320 pages |
| Genres: |
Design, Industrial and commercial arts, illustration |