This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating.
By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
| ISBN: | 9780700705030 |
| Publication date: | 4th July 1996 |
| Author: | Brian Moeran |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 322 pages |
| Series: | ConsumAsiaN Book Series |
| Genres: |
Social and cultural anthropology Media studies Advertising |
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads.
A Japanese Advertising Agency features in the following genres: Social and cultural anthropology, Media studies, Advertising
Hardback, Paperback. £52.19, down from the £57.99 cover price. Not Available.
A Japanese Advertising Agency was written by Brian Moeran and published by Routledge an imprint of Taylor & Francis
A Japanese Advertising Agency has 322 pages
Yes it is part of ConsumAsiaN Book Series series
£52.19, reduced from £57.99. Not Available.