THE INTERNATIONAL BESTSELLING SENSATION
'The Lean Startup changes everything.' - Harvard Business Review
----------
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time to think Lean.
| ISBN: | 9780670921607 |
| Publication date: | 6th October 2011 |
| Author: | Eric Ries |
| Publisher: | Portfolio Penguin an imprint of Penguin Books Ltd |
| Format: | Paperback |
| Pagination: | 320 pages |
| Genres: |
Entrepreneurship / Start-ups Disruptive innovation Small businesses and self-employment Advice on careers and achieving success Business strategy Organizational theory and behaviour |
THE INTERNATIONAL BESTSELLING SENSATION
'The Lean Startup changes everything.' - Harvard Business Review
----------
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
With over a million copies sold across the globe, now is your time to think Lean.
The Lean Startup features in the following genres: Entrepreneurship / Start-ups, Disruptive innovation, Small businesses and self-employment, Advice on careers and achieving success, Business strategy, Organizational theory and behaviour
The Lean Startup is available in Paperback, Hardback
The Lean Startup was written by Eric Ries and published by Portfolio Penguin an imprint of Penguin Books Ltd
The Lean Startup has 320 pages
£15.29