Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
| ISBN: | 9780631214229 |
| Publication date: | 1st February 2008 |
| Author: | George G Brenkert |
| Publisher: | Wiley Blackwell an imprint of Wiley |
| Format: | Hardback |
| Pagination: | 256 pages |
| Series: | Foundations of Business Ethics |
| Genres: |
Society and culture: general |
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
Marketing Ethics features in the following genres: Society and culture: general
Hardback, Paperback. Not Available.
Marketing Ethics was written by George G Brenkert and published by Wiley Blackwell an imprint of Wiley
Marketing Ethics has 256 pages
Yes it is part of Foundations of Business Ethics series