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Building Social Web Applications

by Gavin Bell

Building Social Web Applications Synopsis

Building a social web application that attracts and retains regular visitors, and gets them to interact, isn't easy to do. This book walks you through the tough questions you'll face if you're to create a truly effective community site - one that makes visitors feel like they've found a new home on the Web. Whether you're creating a new site from scratch or embracing an existing audience Building Social Web Applications helps you and your fellow web developers, designers, and project managers make difficult decisions, such as choosing the appropriate interaction tools for your audience, and building an infrastructure to help the community gel.With this book, you'll learn to: understand who will be drawn to your site, why they'll stay, and who they'll interact with; build the software you need versus plugging in off-the-shelf apps; create visual design that clearly communicates what your site will do; manage the identities of your visitors and determine how to manage their interaction; watch for demand from the community to guide your choice of new functions; and, plan the launch of your site and get the message out. Building Social Web Applications includes examples of different application types - member-driven, customer service-driven, contributor-driven, and more - and discusses different business models. If your company's ready to move into the world of social web applications, this book will help you make it a reality.

Book Information

ISBN: 9780596518752
Publication date: 9th October 2009
Author: Gavin Bell
Publisher: O'Reilly Media, Inc, USA
Format: Paperback / softback
Pagination: 434 pages
Categories: Web programming,

About Gavin Bell

Gavin designs social web applications for the Nature Publishing Group. He is an interaction designer, community advocate and product manager. Since the early 90s, he has been writing and designing for the web. Large scale web applications covering identity, on-demand media, geolocation and social software have been the main focus of his work at NPG and previously at the BBC. He has worked in academia, advertising, publishing and developed multimedia software. He lives in London with his wife and two sons. Find out more on his personal site gavinbell.com and his blog take one onion.

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