This book introduces key concepts required by managers of language teaching organizations, covering topics from strategic and operational financial management, sales and marketing and customer service through to academic and human resource management. It is designed for Directors and Assistant Directors of Studies, Academic Directors, and School Owners, including those moving into a management role from teaching or administration. It is written in a clear and straightforward style making it easy for busy managers to digest.
| ISBN: | 9780521709095 |
| Publication date: | 2nd October 2008 |
| Author: | Ron Freelance trainer White, Andrew Hockley, Julie van der Horst Jansen, Melissa S Laughner |
| Publisher: | Cambridge University Press |
| Format: | Paperback |
| Pagination: | 296 pages |
| Series: | Cambridge Educational Management |
| Genres: |
Language teaching theory and methods |