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Bankers in the Selling Role A Consultative Guide to Cross-selling Financial Services

by Linda Richardson

Bankers in the Selling Role A Consultative Guide to Cross-selling Financial Services Synopsis

Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

Book Information

ISBN: 9780471572657
Publication date: 22nd April 1992
Author: Linda Richardson
Publisher: John Wiley & Sons Inc an imprint of John Wiley and Sons Ltd
Format: Paperback / softback
Pagination: 178 pages
Categories: Finance & accounting,

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