Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "e;workouts"e; that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
| ISBN: | 9780470856598 |
| Publication date: | 28th March 2003 |
| Author: | Taylor, David |
| Publisher: | Wiley |
| Format: | Ebook |
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "e;workouts"e; that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
Brandgym features in the following genres: Business and Management
Ebook. £21.99. Digital. Available Immediately. Country restrictions apply..
Brandgym was written by Taylor, David and published by Wiley
£21.99. Digital. Available Immediately. Country restrictions apply..