Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
| ISBN: | 9780470276877 |
| Publication date: | 6th June 2008 |
| Author: | Constantinos Markides |
| Publisher: | Jossey-Bass an imprint of Wiley |
| Format: | Hardback |
| Pagination: | 240 pages |
| Series: | Jossey-Bass Leadership Series |
| Genres: |
Business and Management |
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
Game-Changing Strategies features in the following genres: Business and Management
Game-Changing Strategies is available in Hardback
Game-Changing Strategies was written by Constantinos Markides and published by Jossey-Bass an imprint of Wiley
Game-Changing Strategies has 240 pages
Yes it is part of Jossey-Bass Leadership Series series
£22.50