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Chewing Gum

by Michael Redclift

Chewing Gum Synopsis

In Chewing Gum, Michael Redclift deftly chronicles the growing popularity of gum in the U.S. alongside a fascinating history of peasant revolution led by charismatic Indians in the jungles of southern Mexico.

Chewing Gum Press Reviews

A scholarly work, 'Chewing GumDLThe Fortunes of Taste' makes a solid case for gum's pre-eminence in the realm of mass consumption and popular taste. Even in today's multitasking societyDLwhere workers find little time to break away from one job or another or anotherDLgum still has a vital role to play. . -Santa Cruz Sentinel ... .A well-rounded overview of the history of chicle-based chewing gum, and it provides unique insights into globalization and mass marketing.... a fascinating glimpse of an overlooked cultural phenomena.. -Rochelle Caviness, History in Review, August 20, 2004 In Chewing Gum: The Fortunes of Taste, author Michael Redclift investigates the history of chewing gum and its impact on peasant revolutions in Mexico, where the production of chicle fueled a decades-long conflict between the Mayan Indians and the Mexican government. Beginning with the chance meeting between three-time Mexican president and Alamo victor General Santa Ana and an American inventor who, at first, sought to make rubber tires from the chicle, the book goes on to chronicle the functionally useless product, which made people millionaires and held a lasting influence on Mexican-American relations and culture today. . -History Magazine, November 2004 ... Chewing Gum: The Fortunes of Taste is a stunning accomplishment, linking seemingly trivial details together into a web that shows us just how interconnected the world really is. . -Dennis Chute, The Edmonton Journal, September 26, 2004 But what may interest readers most in this book is Redclift's presentation of chewing gum as a commercial product.. 39:2/3 -Winterthur Portfolio

Book Information

ISBN: 9780415944182
Publication date: 27th May 2004
Author: Michael Redclift
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Hardback
Pagination: 208 pages
Categories: Cookery / food & drink etc, Food manufacturing & related industries, History of the Americas,

About Michael Redclift

Michael Redclift, a leading scholar in ecology and social theory, is a professor of geography at King's College, London. He is author or editor of fifteen books, including Sustainable Development and Wasted.

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