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The Awakening Giant (Routledge Revivals)

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The Awakening Giant (Routledge Revivals) Synopsis

First published in 1985, this book is about Imperial Chemical Industries’ response to the changing social, political, business and economic environment over the past twenty years. Using personal interviews and archival material, Andrew Pettigrew examines the evolution of business strategy, organisation structure and culture, technology and union-management relations within this corporate giant over an extended period of time. It is a compelling account, told from the inside, by one of the world’s leading management and organisation theorists. The Awakening Giant has made a major practical and theoretical contribution to the study of corporate strategy, organisational analysis and change, and business history. Anyone with an interest in managing change in a large corporation will find this reissue rewarding reading.

About This Edition

ISBN: 9780415668767
Publication date:
Author: Andrew Pettigrew
Publisher: Routledge an imprint of Taylor & Francis Ltd
Format: Paperback
Pagination: 566 pages
Series: Routledge Revivals
Genres: Economics
Business strategy

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