This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam.In late summer 2002, the Pentagon considered giving the press an inside view of the upcoming invasion of Iraq. The decision was surprising, and the innovative "embedded media program" itself received intense coverage in the media. Its critics argued that the program was simply a new and sophisticated form of propaganda. Their implicit assumption was that the Pentagon had become better at its news management and had learned to co-opt the media.This new book tests this assumption, introducing a model of organizational learning and redraws the US military's cumbersome learning curve in public affairs from Vietnam, Grenada, Panama, the Persian Gulf, Somalia, the Balkans to Afghanistan, examining whether past lessons were implemented in Iraq in 2003. Thomas Rid argues that while the US armed forces have improved their press operations, America's military is still one step behind fast-learning and media-savvy global terrorist organizations.War and Media Operations will be of great interest to students of the Iraq War, media and war, propaganda, political communications and military studies in general.
| ISBN: | 9780415472098 |
| Publication date: | 3rd March 2008 |
| Author: | Thomas Rid |
| Publisher: | Routledge an imprint of Taylor & Francis |
| Format: | Paperback |
| Pagination: | 240 pages |
| Series: | Cass Military Studies |
| Genres: |
Modern warfare Media studies: journalism |
This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam.In late summer 2002, the Pentagon considered giving the press an inside view of the upcoming invasion of Iraq. The decision was surprising, and the innovative "embedded media program" itself received intense coverage in the media. Its critics argued that the program was simply a new and sophisticated form of propaganda. Their implicit assumption was that the Pentagon had become better at its news management and had learned to co-opt the media.This new book tests this assumption, introducing a model of organizational learning and redraws the US military's cumbersome learning curve in public affairs from Vietnam, Grenada, Panama, the Persian Gulf, Somalia, the Balkans to Afghanistan, examining whether past lessons were implemented in Iraq in 2003. Thomas Rid argues that while the US armed forces have improved their press operations, America's military is still one step behind fast-learning and media-savvy global terrorist organizations.War and Media Operations will be of great interest to students of the Iraq War, media and war, propaganda, political communications and military studies in general.
War and Media Operations features in the following genres: History, Media studies, Warfare and defence, Sociology, Peace studies and conflict resolution, Armed conflict
War and Media Operations is available in Paperback, Hardback, Ebook
War and Media Operations was written by Thomas Rid and published by Routledge an imprint of Taylor & Francis
War and Media Operations has 240 pages
Yes it is part of Cass Military Studies series
£45.89