A WALL STREET JOURNAL BUSINESS BESTSELLER The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car-from award-winning Wall Street Journal tech and auto reporter Tim Higgins.
"A deeply reported and business-savvy chronicle of Tesla's wild ride." -Walter Isaacson, New York Times Book Review
Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world.
But Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals-pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build.
Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds-and changed the future.
| ISBN: | 9780385545457 |
| Publication date: | 3rd August 2021 |
| Author: | Tim Higgins |
| Publisher: | Doubleday an imprint of Knopf Doubleday Publishing Group |
| Format: | Hardback |
| Pagination: | 400 pages |
| Genres: |
Vehicle and transport manufacturing industries Biography: science, technology and medicine Automotive technology and trades |
A WALL STREET JOURNAL BUSINESS BESTSELLER The riveting inside story of Elon Musk and Tesla's bid to build the world's greatest car-from award-winning Wall Street Journal tech and auto reporter Tim Higgins.
"A deeply reported and business-savvy chronicle of Tesla's wild ride." -Walter Isaacson, New York Times Book Review
Tesla is the envy of the automotive world. Born at the start of the millennium, it was the first car company to be valued at $1 trillion. Its CEO, the mercurial, charismatic Elon Musk has become not just a celebrity but the richest man in the world.
But Tesla's success was far from guaranteed. Founded in the 2000s, the company was built on an audacious vision. Musk and a small band of Silicon Valley engineers set out to make a car that was quicker, sexier, smoother, and cleaner than any gas-guzzler on the road. Tesla would undergo a hellish fifteen years, beset by rivals-pressured by investors, hobbled by whistleblowers. Musk often found himself in the public's crosshairs, threatening to bring down the company he had helped build.
Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, breakdowns, and the unlikeliest outcome of all, success. A story of impossible wagers and unlikely triumphs, Power Play is an exhilarating look at how a team of innovators beat the odds-and changed the future.
Power Play features in the following genres: Vehicle and transport manufacturing industries, Biography: science, technology and medicine, Automotive technology and trades
Power Play is available in Paperback, , Hardback, Ebook
Power Play was written by Tim Higgins and published by Doubleday an imprint of Knopf Doubleday Publishing Group
Power Play has 400 pages