In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurup¦ one year after the first few television sets arrived. On a nightly basis, as the community's electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurup¦ in the decades during and following the spread of television.
Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television's introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television's influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.
| ISBN: | 9780292762046 |
| Publication date: | 15th March 2013 |
| Author: | Richard Pace, Brian P Hinote |
| Publisher: | University of Texas Press |
| Format: | Paperback |
| Pagination: | 224 pages |
| Genres: |
Social and cultural anthropology Television History of the Americas |
In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurup¦ one year after the first few television sets arrived. On a nightly basis, as the community's electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurup¦ in the decades during and following the spread of television.
Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television's introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television's influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.
Amazon Town TV features in the following genres: Social and cultural anthropology, Television, History of the Americas
Amazon Town TV is available in Paperback
Amazon Town TV was written by Richard Pace, Brian P Hinote and published by University of Texas Press
Amazon Town TV has 224 pages