Winner of the Business Book Awards 'Thought Leader' category
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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
| ISBN: | 9780241197264 |
| Publication date: | 17th October 2017 |
| Author: | Eric Ries |
| Publisher: | Portfolio Penguin an imprint of Penguin Books Ltd |
| Format: | Paperback |
| Pagination: | 400 pages |
| Genres: |
Entrepreneurship / Start-ups Small businesses and self-employment Advice on careers and achieving success Business strategy |
Winner of the Business Book Awards 'Thought Leader' category
-----
With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
The Startup Way features in the following genres: Entrepreneurship / Start-ups, Small businesses and self-employment, Advice on careers and achieving success, Business strategy
The Startup Way is available in Paperback
The Startup Way was written by Eric Ries and published by Portfolio Penguin an imprint of Penguin Books Ltd
The Startup Way has 400 pages
£17.09