This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
| ISBN: | 9780230599857 |
| Publication date: | 4th February 2003 |
| Author: | Kitchen, P. |
| Publisher: | Palgrave Macmillan UK |
| Format: | Ebook |
This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
Future of Marketing is available in Ebook
Future of Marketing was written by Kitchen, P. and published by Palgrave Macmillan UK
£89.50