Blending expert insights with real-world trends, 'Marketing' gives students the skills to understand, adapt, and succeed in today's fast-changing marketing environment. Marketing theory is brought to life through a range of contemporary examples, market insights and practitioner insights, featuring companies and well-known industry names such as Roche (South Africa), Google (US), KN Logistics (France), and Fjällräven (Sweden), and covering key trends and discourse relating to AI, social media and digital influences in marketing.
| ISBN: | 9780197939925 |
| Publication date: | 11th February 2027 |
| Author: | Paul Baines, Sara Rosengren, Paolo Antonetti, Sophie Whitehouse, Paul Baines |
| Publisher: | Oxford University Press an imprint of OUP OXFORD |
| Format: | Paperback |
| Pagination: | 622 pages |
| Genres: |
Business studies: general Sales and marketing |
Blending expert insights with real-world trends, 'Marketing' gives students the skills to understand, adapt, and succeed in today's fast-changing marketing environment. Marketing theory is brought to life through a range of contemporary examples, market insights and practitioner insights, featuring companies and well-known industry names such as Roche (South Africa), Google (US), KN Logistics (France), and Fjällräven (Sweden), and covering key trends and discourse relating to AI, social media and digital influences in marketing.
Marketing features in the following genres: Business studies: general, Sales and marketing
Paperback. £61.19, down from the £67.99 cover price. Not Available.
Marketing was written by Paul Baines, Sara Rosengren, Paolo Antonetti, Sophie Whitehouse, Paul Baines and published by Oxford University Press an imprint of OUP OXFORD
Marketing has 622 pages
£61.19, reduced from £67.99. Not Available.