Behavioral finance is the study of how psychology affects financial decision making and financial markets. It is increasingly becoming the common way of understanding investor behavior and stock market activity. Incorporating the latest research and theory, Shefrin offers both a strong theory and efficient empirical tools that address derivatives, fixed income securities, mean-variance efficient portfolios, and the market portfolio. The book provides a series of examples to illustrate the theory.
| ISBN: | 9780123743565 |
| Publication date: | 1st July 2008 |
| Author: | Hersh Mario L Belotti Professor of Finance, Leavey School of Business, Santa Clara University, CA, USA Shefrin |
| Publisher: | Academic Press Inc an imprint of Elsevier Science Publishing Co Inc |
| Format: | Hardback |
| Pagination: | 618 pages |
| Series: | Academic Press Advanced Finance |
| Genres: |
Investment and securities Finance and the finance industry Behavioural economics Management accounting, bookkeeping and auditing Personal finance |