This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
| ISBN: | 9780071244381 |
| Publication date: | 16th April 2005 |
| Author: | F Robert Dwyer, John Tanner |
| Publisher: | McGraw-Hill an imprint of McGraw-Hill Education |
| Format: | Paperback |
| Genres: |
Business and Management |