Books By Waldemar Cudny - Author

Waldemar Cudny is an Associate Professor at The University of Lodz, Faculty of Geographical Sciences (Poland). He specialises in urban, tourism geography, and event studies. His publications include such books as City Branding and Promotion: The Strategic Approach (Routledge, 2019) and Urban Events, Place branding and Promotion. Place Event Marketing (Routledge, 2020). Josef Kunc, Ph.D., Associate Professor at Masaryk University, Faculty of Economics and Administration, Brno, Czech Republic. He specialises in the transformation of the current socio-economic and spatial environment of cities and regions, consumer preferences, shopping behaviour, and retail management as well as special interest tourism.