Books By Susan E. Reid, Charles B. Crawford - Author

Susan E. Reid is a retired Professor of Marketing and Entrepreneurship at the Williams School of Business, Bishop's University. Her teaching and research interests lie at the intersection of marketing, innovation, and entrepreneurship, with an in-depth focus on the topic of vision. Susan has published in refereed journals including: Journal of Product Innovation Management, Industrial Marketing Management, Technological Forecasting and Social Change, R&D Management, Journal of Consumer Marketing, World Development, Business History, and International Journal of Technology Marketing. She has been associated to the Canada Research Chair on the Management of Technology; held grants through the Canadian Foundation for Innovation, SSHRC, FQRSC, FQRNT, and MELS; and has more than 25 years of experience working and consulting for the biopharma, nanotech, and aviation sectors. She has been a keynote speaker locally and internationally, including on the topic of the Power ofEntrepreneurial Vision, and was a