Books By Stephen Tagg - Author

Stephen Tagg is Reader in Marketing in the Department of Marketing at the University of Strathclyde, UK. Alan Stevenson is Director of AS Business Solutions Ltd and a Visiting Lecturer at the University of Strathclyde, UK. Tiziano Vescovi is Professor of Marketing and Vice Dean of the Faculty of Economics at Ca’ Foscari University, Venice, Italy, and Director of the Master in International Marketing and Communication programme.