Books By Rod B. McNaughton - Author

Rod B. McNaughton is Eyton Chair in Entrepreneurship at the University of Waterloo, Ontario, Canada. His speciality is international marketing strategy with a focus on the internationalisation of small knowledge-intensive firms. He has published widely on choosing international channels of distribution, exporting and export policy, market orientation and value creation, strategic alliances, foreign direct investment, and the venture capital industry. Rod previously held a Chair in Marketing at the University of Otago School of Business. Previous Books: 1. Green, Milford B. and McNaughton, Rod B. (eds) Industrial Networks and Proximity, Aldershot, Ashgate Publishing (2000). 2. McNaughton, Rod B. (ed) Developments in Australasian Marketing, Stamford CT, JAI Press (2000). 3. Green, Milford B. and McNaughton, Rod B. (eds) The Location of FDI: Geographic and Business Approaches, London, UK, Avebury (1995). Milford B. Green is a Professor of Geography at the University of Western Ontario. His primary research i