ROBERT L. HEATH, PHD, (professor emeritus, University of Houston, USA) recently published two four-volume works: Public Relations: Critical Concepts in Media and Cultural Studies (2013) and Strategic Communication (with Anne Gregory) as part of Sage Benchmarks in Communication, (2015) He is co-editor, with Øyvind Ihlen, of The Handbook of Organizational Rhetoric and Communication (Wiley Blackwell 2018). His research areas include issues management, risk management and communication, crisis communication, organizational rhetoric, and corporate social responsibility. WINNI JOHANSEN, PHD, is a Professor at the Centre for Corporate Communication at the School of Business and Social Sciences, Aarhus University, Aarhus, Denmark, and Director of the Executive Master's Program in Corporate Communication. She is co-editor of Crisis Communication, Handbook of Communication Series, Vol. 23 (2019). Her research areas include strategic communication, crisis management and crisis communication, public relations, organiz