Books By Michael L. (Brock University, Canada) Naraine - Author

Michael L. Naraine is an Associate Professor in the Department of Sport Management at Brock University, Canada. His research is in digital sport management and marketing, examining the strategy, fan engagement, and analytics related to new developments in the sport business landscape. He is a Research Fellow of the North American Society for Sport Management and a board member at Canada Snowboard. Ted Hayduk III is an Assistant Professor at Tisch Institute for Global Sport at New York University, USA. His research explores entrepreneurship and consumer behavior in the sport and entertainment industry. In 2022, he was named a Research Fellow of the North American Society for Sport Management. Jason P. Doyle is a Senior Lecturer within the Department of Tourism, Sport and Hotel Management at Griffith University, Australia. His research focuses on understanding sport consumer behavior, specifically determining how sport and event consumption impacts organizations, athletes, communities, and individuals.