Books By Maximilian von Zedtwitz, Julian M. Birkinshaw, Oliver Gassmann - Author

Edited by Maximilian von Zedtwitz, Research Center for Global R&D Management, Peking University and Vice President, PRTM Management Consultants (Shanghai) Ltd, China, Julian Birkinshaw, Professor and Chair of Strategic and International Management, London Business School, UK and Oliver Gassmann, Institute of Technology Management, University of St Gallen, Switzerland