Books By Magdalena Kosiada-Sylburska, Pawel Bryla - Author

Magdalena Kosiada-Sylburska is Director of the Science and Technology Centre at the "EC1 Lodz - City of Culture" in Lodz, Poland. She has been employed in this institution since 2015. She holds a PhD in Management. Her scientific and professional interests are related to engaging consumers in designing products of cultural institutions. While working on the project of the Elements Street at EC1, she puts an emphasis on co-creating the zone together with children visitors and their guardians. Her PhD thesis (in Polish), prepared under the supervision of Prof. Pawel Bryla, served as the point of departure for preparing this monograph. She has also published several journal articles and conference presentations on topics related to culture management. She has an MA in Law. She delivered a course on International Business Law at the University of Lodz, Poland.

Pawel Bryla is Full Professor at the Department of International Marketing and Retailing, Faculty of International and Political St